Pure Diamond Pure Love

Pure Miracle
At the moment, in the dream.

Dawn's Secret — campaign

New Collection · Dawn's Secret

Eternal Glory

With fascinating and innocent brilliance, light and serenity series aims to engrave holiness forever.

Explore Dawn's Secret

Our diamonds

True charm of diamonds

Diamonds with excellent quality can always grab people's attention. When they encounter wonderful designs, precious gems begin to release their natural charm. Gorgeous and bright, it is an absolute beauty.

Loose diamonds & customization

Pure Diamond Pure Love

The Z Diamond standard

12processes

Twelve-process Diamond Reserve

Our own standards for the selection of perfect and pure diamonds, established in 2009: the traditional 4C identification process improved into 12 complete processes. Less than 0.01% of the top products are left after 12 processes.

IIatype

Master's Selection

The master carefully selects only 1% of the top quality diamonds in the world. Only 0.01% selected from Type IIA diamonds — the threshold for selection.

IGIidentified

Z-class Diamond Era

On November 6th, 2020, a CVD diamond identified by IGI, 12.75 carats, F color, and VVS2 clarity, caught our attention. It becomes the new symbol opening our Z-class diamond era.

The brand story

Awards

Couture Design Awards — Best in BridalDiamond Ring Jade Trau, Las Vegas

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