JournalJournalEvents, artwork and brand concept.All 19Events 6Brand Concept 13Brand Concept January 21, 2024What VVS diamond clarity meansIn the diamond clarity scale, VVS means “very, very slightly included”: the stone carries only minute inclusions, hard to see even under 10× magnification.Brand Concept January 10, 2024Are more facets always better?A standard round brilliant carries 57–58 facets, the difference being whether the culet is polished as a facet. More facets return more light in theory, but a diamond's beauty comes from the proportions of the cut, not the count.Brand Concept December 3, 2023Common diamond terms explainedThe vocabulary around diamonds is opaque at first. A short glossary of the terms you meet most often, and what each one actually describes.Events November 7, 2023Z Diamond at the sixth CIIEAt the sixth China International Import Expo, November 5–10, Z Diamond brought its pure diamonds to Shanghai and premiered the pieces it designed with Vincent Fang.Events September 23, 2023Z Diamond at the Hong Kong Jewellery & Gem FairAt the September Hong Kong Jewellery & Gem Fair, September 18–22, Z Diamond showed more than a hundred CVD diamond pieces.Brand Concept September 4, 2023Settings that make a diamond look largerA diamond draws the eye, and a ring that reads larger draws it further. A few settings are made to do exactly that.Events August 20, 2023Z Diamond returns to the Wedding ExpoAt the Shanghai autumn Wedding Expo, August 19–20, Z Diamond presented its pure, high-grade lab-grown diamonds to couples planning their weddings.Events August 18, 2023The Global Harbor store opens in ShanghaiThe Z Diamond store at Shanghai Global Harbor is now open. Step inside for the story behind each pure diamond.Brand Concept July 18, 2023How to choose a diamond's cut gradeCut matters more than anything else: only a well-cut stone releases its full fire and brightness. Which grade to look for when you choose a ring.Brand Concept July 10, 2023Keeping a diamond ring brightLike love, a diamond ring asks to be looked after. Simple habits of care keep it shining year after year.Brand Concept July 4, 2023The myths and lore of diamondsSince they were first found, diamonds have been longed for, pursued, even worshipped, and countless legends have grown around them.Brand Concept June 8, 2023How the trade chooses a diamond ringOnce the budget is set, the advice online is endless. Here are the three steps the jewelry trade follows, in order.Events June 4, 2023Z Diamond's pure diamonds at JCK Las VegasJCK Las Vegas has closed. Across the fair, Z Diamond showed a gathering of rare stones and their pure brilliance.Events May 28, 2023A new diamond era at the Shanghai Wedding ExpoOn May 28 the Shanghai summer Wedding Expo closed at the World Expo Exhibition Hall. Z Diamond's first appearance there drew couples to try on its pure lab-grown diamonds.Brand Concept May 28, 2023How to pick a brighter diamondSparkle is the first thing most buyers look for, whether the piece is worn for oneself or for company. Four ways to tell which stone will truly shine.Brand Concept May 3, 2023What a Type IIa diamond isType IIa describes diamonds with almost no nitrogen or other impurities: chemically the purest, usually colorless, and only 1–2% of the gem-quality diamonds found in nature.Brand Concept April 20, 2023Hearts and arrows, explained“Hearts and arrows” is the optical effect of a round brilliant cut to an exacting standard: eight hearts seen through the pavilion, eight arrows through the table.Brand Concept April 7, 2023The classic diamond settingsHow a stone is set decides how it shines. The six settings the market uses most: prong, channel, bezel, tension, bar and pavé.Brand Concept March 22, 2023Reading an IGI lab-grown diamond reportIGI was the first laboratory ISO-accredited to grade lab-grown diamonds. A walk through the report for a 5.82-carat Z Diamond stone.
